Luca Vineyard was established in 1998 by Don Luca, along with sons in-law Marco Iannetti and Anthony De Pizzol. Don’‘s Italian heritage and experience with his father’‘s vineyard led the way for his involvement with Australia’‘s agricultural The Vinrock logo shows Don planting the first Shiraz cutting in 1998.

Initially, all the fruit was contracted. 2004 saw the first wines produced under the Vinrock label. The philosophy was, and still is, creation of wines expressing purity of variety and regional character.