The seed that Provenance grew from was planted almost a decade before our establishment in 1996.
Through the late 1980s a tasting group of wine enthusiast mates, all who had worked in wine retail in Melbourne, often tossed around the idea of purchasing of a vineyard. It will come as no surprise that it was generally late in the evening, over a glass of pinot noir, when conversation turned in this direction.
In 1996, an opportunity to purchase an existing Geelong vineyard presented itself when renowned Melbourne restaurateur Donlevy Fitzpatrick decided to divest himself of a Geelong vineyard. Scott Ireland had managed and made the wine from this block throughout Don’s tenure as owner.
Whilst this purchase ultimately faltered, the genie was out of the bottle and 5 blokes financed the purchase, making and bottling of a 1997 Provenance Geelong Chardonnay, all of which was sold in the UK.